There are certain moments in summer that feel truly special. A perfect July evening. The smell of the fairgrounds. The energy of a crowd gathered to celebrate something genuinely thrilling. This July 3rd and 4th, Kunes Elkhorn CDJR is proud to be the Official Fireworks Sponsor of Professional Championship Bull Riders, coming to Walworth County Fairgrounds in Elkhorn.
We're excited to support an event that brings our community together and showcases world-class rodeo competition. Professional Championship Bull Riders is one of the premier bull riding events in the country, and having it here in our backyard is something special. As the Fireworks Sponsor, we're helping make this July 4th weekend unforgettable for families and friends across Walworth County.
What Is Professional Championship Bull Riders?
If you've never experienced professional bull riding in person, PCB is the perfect introduction. The organization specializes exclusively in bull riding—the most thrilling and authentic rodeo event there is. Unlike traditional rodeos that spread competition across multiple events like roping and barrel racing, PCB keeps the focus on what captivates audiences: elite riders competing against the toughest bulls in professional sport.
Bull riding sounds straightforward on the surface: stay mounted for eight seconds. The reality is far more complex and demanding. Riders must maintain perfect balance on a moving target weighing over 2,000 pounds that's actively trying to throw them off. They grip with one hand only—the other arm must remain free. They're constantly reading the bull's movements, adjusting their weight, managing their position, and staying mentally focused under extreme pressure.
The bulls are equally impressive. These aren't ordinary cattle. They're bred specifically for athleticism, power, and unpredictability. Many weigh over 2,000 pounds and possess remarkable agility. Every ride is different because every bull behaves differently. A rider might face a bull that spins violently, one that bucks straight up, or one that combines multiple movements into an unpredictable pattern. That genuine uncertainty is what makes bull riding so compelling to watch.
An Event for Everyone
Professional Championship Bull Riders brings two nights of premier rodeo entertainment to Elkhorn on July 3rd and 4th. Each evening starts at 7:00 PM at Walworth County Fairgrounds (411 East Court Street, Elkhorn, WI 53121), making it easy to plan your evening around the competition.
The atmosphere at a live rodeo is something you simply cannot replicate at home. When a rider makes an incredible run and the crowd erupts, when the announcer's voice booms across the fairgrounds, when you feel the energy of thousands of people reacting in real time—that's authentic live entertainment. Parents bring young children and teenagers. Seasoned rodeo enthusiasts come back year after year. First-time attendees often become lifelong fans.
PCB is family-friendly, well-organized, and accessible to everyone. Food vendors will have plenty of options. Facilities are clean and comfortable. The event typically runs two to two-and-a-half hours, which is long enough to feel like a full experience without losing anyone's attention. Whether you're a multigenerational rodeo family or you're curious about the sport for the first time, there's something compelling about watching athletes push the limits of what's possible in the arena.
